How to write a good product description that sells

Unlike a direct purchase, customers who buy online can only receive information through images and product descriptions that the seller provides to them. If images help buyers get a visual view of the product, then descriptions help them better understand the features, materials, and parameters. However, product descriptions aren’t just flyers, they’re a way to persuade, entice, and ultimately encourage customers to buy!

Writing product descriptions is not easy, especially if the seller has no experience writing descriptions. However, there are some tips that the seller can apply to take the product description to the next level. Let’s explore here!

What is a product description?

The product description is the part that provides information about the product written in marketing language to explain what the product is and convince customers to buy that product. The purpose of the product description is to help customers get basic information about the product and its benefits.

A well-crafted product description will further increase the conversion rate. Sometimes you will see the same product, on the same platform selling at the same price, but stores with more elaborate, creative product descriptions will sell more goods than products with sketchy, boring descriptions.

To write an effective product description, you need to answer the customer s urgent questions as follows:

  • Products meet the needs of customers
  • What customers benefit from the product
  • The outstanding advantages and differences of the product compared to competitors
  • Characteristics of the product / related information
  • An effective product description should respond to all of these requirements in an interesting, engaging, and creative way.

9 awesome tips to write product description that sells

A perfect product description will be divided into 5 to 6 main sections if accompanied by a Call To Action. But now some platforms have integrated CTAs so you may not need to bother too much about this! Here are some criteria that you can refer to to optimize your product descriptions!

Know who your target audience is

The product description must meet the needs of your target customers, which requires you to identify the right potential customers. You must know who they are, their gender, age, interests, and what features and benefits of the product the buyer is most interested in!

By keeping this information in mind, buyers can write product descriptions with enough information to meet the customer s needs!

For example, with products for children, parents will be interested in the material, origin of the product, and whether the product is safe or not, certified by the regulatory agencies or not. If there is a seller who can post on the image. Also link to articles that distinguish real goods, and fake goods.

Focus on the benefits of the product

As a seller, you definitely want to show all the information about the product to customers. However, not all buyers are interested in the usual features of the product. Instead, they want to know what benefits it brings to them.

So please prioritize the unique selling point of the product first and the less important information at the bottom. Also, do not forget to put the benefits of the product on top so that customers know how useful they are to their lives.

Here is an example of a product description that the Method Home brand has used to inform customers about the product. In this description, in just the first few lines, customers have information about the cleaning ability of the product, recycling features, plant origin, and aroma of the product. The specific information about the composition and less user attention will be pushed down to the table at the bottom!

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