What Is a Packaging Insert?
A packaging insert is an additional item included with ordered products. These can range from promotional materials to return shipping labels or extra packaging materials for fragile items.
Packaging inserts act as mini-brand ambassadors, promoting your product’s quality and securing customer loyalty. Custom inserts often display brand logos, slogans, and exclusive offers, complementing products with custom branding.
Quick Tip: Visit our blog to learn how to use packaging inserts and neck labels for branding.
Ideas for Packaging Inserts
Packaging inserts can include:
– Thank-you notes: A simple expression of gratitude can go a long way. Add a request for product reviews to generate five-star ratings.
– Store and social media links: Encourage repeat business by providing links or QR codes to your online store and social media profiles.
– Promo codes: Offer discount codes for future purchases or for customers to share with friends.
– Washing and use instructions: Provide care instructions for apparel or items to ensure longevity.
– Gifts and product samples: Reward customers with samples of other quality goods from your store, encouraging future orders.
Why and How to Use Packaging Inserts
Packaging inserts can boost repeat sales by turning one-time shoppers into loyal customers. Including exclusive discount codes, free samples, or advertising a loyalty program can generate excitement and encourage future purchases.
Custom inserts are perfect for cross-selling. Suggest complementary products or highlight new arrivals and bestsellers to elevate the shopping experience and encourage future sales. Offering exclusive promotions during unboxing enhances the experience and can increase customer lifetime value.
Inserts also strengthen brand awareness by solidifying your brand identity. Share core values and missions through custom-designed inserts. When customers connect with your brand story, they are more likely to become repeat buyers and brand ambassadors.
Creating a Personal Connection With Customers
Inserts enhance the unboxing experience, leaving a positive impression and fostering a connection with customers. Consider adding:
– Personalized messages: Create insert cards with the warmth of a handwritten note to make customers feel unique and valued.
– Exclusive deals: Offer benefits that customers wouldn’t expect to receive.
Adding a branded touch to your inserts by including your brand visuals and targeted language can enhance customer connection by building recognition and trust, encouraging return visits to your store.
Boosting Social Media Engagement
Packaging inserts are a great tool for content creators, influencers, and stores with social media profiles to build loyalty with their followers. Include:
– Calls to action: Ask customers to share their unboxing experience on social media platforms.
– Hashtags: Use popular or branded hashtags to gain exposure and track engagement.
– Giveaways and contests: Offer free gifts in exchange for social media engagement.
– Showcase collaborations: Highlight partnerships with influencers or other brands.
– Share exclusive content: Offer behind-the-scenes footage, sneak peeks of upcoming products, or special promo codes for loyal customers.
Collecting Positive Reviews to Improve Store Rankings
Customer reviews play a crucial role in purchasing decisions and can directly impact your store’s revenue. Showcase positive reviews and testimonials to build trust and encourage repeat purchases. Good reviews also improve store rankings on platforms like Etsy or eBay, attracting more potential customers.
To gather five-star ratings:
– Encourage feedback: Include a friendly message in your inserts asking for a review.
– Offer incentives: Motivate reviews with discount codes and giveaways.
– Address quality concerns: Ask customers to contact you with any issues before leaving a review.
How to Create Effective Inserts
Define your goals for the inserts and let them guide your design process. Ensure messaging is brief and clear to avoid overwhelming customers. Experiment with different designs and messages to find what resonates best with your audience, and be ready to adjust based on feedback and results.
Designing Custom Box Inserts
Add helpful information and brand design elements to meet your goals and improve customer satisfaction. Strategically place your logo to maximize visibility without overshadowing your message.
Best Practices for Making Custom Inserts
Creating effective packaging inserts requires careful planning. Key practices include:
– Add store logo and promo codes: Reinforce brand identity and incentivize repeat purchases.
– Include calls to review and shop links: Build trust with potential customers and facilitate additional purchases.
– Add social media links, QR codes, and washing instructions: Enhance engagement and provide helpful information.
– Add gift messages: Include personal notes in the unboxing experience.
– Showcase product use cases: Inspire future orders by showing your products being used by satisfied customers.